Viva Magenta: Pantone’s Extraordinary Fuchsia Named 2023 Color of the Year

Pantone, the world’s leading authority on color trends, has recently announced its color of the year for 2023, Viva Magenta. This vibrant shade of pink, officially named Pantone 18-1750, is inspired by the natural dye cochineal, which produces the most intense and bright red dye in the world. Viva Magenta is a deep shade of red that exists between warm and cool colors and has a strong visual impact.

Viva Magenta: Pantone's Extraordinary Fuchsia Named 2023 Color of the Year

Viva Magenta is a bold and fearless color that exudes a sense of celebration and optimism in uncertain times. It is a versatile color that can be used in a variety of design applications, including interior design, packaging design, fashion, and beauty.

Viva Magenta: Pantone's Extraordinary Fuchsia Named 2023 Color of the Year

In fashion, Viva Magenta can be used to create unique and eye-catching outfits. For example, Paul Smith’s 2022 autumn/winter collection features a velvet suit in a similar shade of pink. The collection combines the colors of the RGB color model with elements of surrealism and plaid patterns to create a playful yet sophisticated look.

Viva Magenta: Pantone's Extraordinary Fuchsia Named 2023 Color of the Year

Lululemon’s City Sweat collection also incorporates Viva Magenta into its designs, including a hooded sweatshirt and workout pants made of soft, breathable material. The color adds warmth and personality to these comfortable and functional pieces.

Viva Magenta: Pantone's Extraordinary Fuchsia Named 2023 Color of the Year

Overall, Viva Magenta is a fun and energetic color that can be used to make a bold statement in fashion and design.

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