Pantone, the world’s leading authority on color trends, has recently announced its color of the year for 2023, Viva Magenta. This vibrant shade of pink, officially named Pantone 18-1750, is inspired by the natural dye cochineal, which produces the most intense and bright red dye in the world. Viva Magenta is a deep shade of red that exists between warm and cool colors and has a strong visual impact.
Viva Magenta is a bold and fearless color that exudes a sense of celebration and optimism in uncertain times. It is a versatile color that can be used in a variety of design applications, including interior design, packaging design, fashion, and beauty.
In fashion, Viva Magenta can be used to create unique and eye-catching outfits. For example, Paul Smith’s 2022 autumn/winter collection features a velvet suit in a similar shade of pink. The collection combines the colors of the RGB color model with elements of surrealism and plaid patterns to create a playful yet sophisticated look.
Lululemon’s City Sweat collection also incorporates Viva Magenta into its designs, including a hooded sweatshirt and workout pants made of soft, breathable material. The color adds warmth and personality to these comfortable and functional pieces.
Overall, Viva Magenta is a fun and energetic color that can be used to make a bold statement in fashion and design.